Mass North Shore High End Homes are Moving!

Considering that the trend for home values on the Massachusetts North Shore real estate has been the lowering of prices for about 18 months, it is encouraging to note that a certain sector of the market is moving along at a steady pace. I'm talking about homes priced over $1 million.

And in the "even higher" category of 2+ million homes, the news is even more exciting. In the towns of Beverly, Gloucester, Hamilton, Manchester, Rockport, and Wenham, 20 properties priced at $2 million or higher have sold or been put Under Agreement since September 1, 2006!

Of these 40 transaction SIDES (there are two for each sale...the List Side and the Sale Side), Coldwell Banker has participated in 24. That's an incredible 60% market share held by Coldwell Banker for that time period. Our next closest competitor achieved only 12.5% market share during that period.

On an annual basis (1/1/2006 - 12/31/2006), Coldwell Banker's North Shore market share stands tall at 74% (see pie chart) in the over $2 million range, which begs the question, "Why would anyone in that price range even consider listing with any other company?"

The reason for our unrivaled success?

A lot of it naturally has to do with the success of our brand, but beyond that Coldwell Banker has the best trained agents in the industry and the resources to provide true cutting edge systems and processes designed to market our clients' homes to the widest possible audience. More buyers = more sales = better value for our clients.

Sometimes it's nice to have the "800 lb. gorilla" on your side, especially when it comes to marketing and selling an asset as valuable as your home.

Thinking of selling? You owe it to yourself to discover how our unique marketing system will help you achieve your real estate goals. You can call me direct to schedule a confidential interview and analysis of your property's value.

Regards,

Jay Burnham, VP
Coldwell Banker residential Brokerage
direct: 978-233-2828