When the time for your party arrives, you are in for a surprise. As 
guests begin arriving, you don't recognize any of them. You had planned a black-tie affair, but they're dressed for a back-yard barbecue. Before long, you realize they are perfect strangers, not at all the guests you had planned to entertain.
Sounds ridiculous, doesn't it? Yet, when homeowners decide to sell "by owner," they create a similar scenario. The generic sign appears in the yard as an invitation to complete strangers to knock on the door at all hours for information. The other invitation, an ad, goes in to the local newspaper.
When it's time to sell your home, choose an agent who understands the invitation process. "Black-tie" buyers work with agents who can introduce them to homes that are the "talk of the town."
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9 comments:
Jay,
Great analogy! And so true.
...Tricia
i like this story-thank you for sharing. =)
Leigh
Good analogy Jay!
Regards,
Andy
I really like your example. Gets you thinking in the FSBO mindframe. Thanks!
...Jim & Maria
Jay- Now this made me smile.. I wonder how many FSBO's really understand that they are issuing a blank invitation into their homes to the world.
...Kaye
Love this take on FSBOs, meaning " Unrepresented Sellers"
Jay, I will come to your party anytime. Congratulations on a well deserved gold star!
Margaret
A wothwhile post, though the same scenario can occur with an agent represented open house. I've seen many cases of open houses where the whole neighborhood shuffles through the house, kicking the tires as it were.
Having an agent doesn't specifically mitigate the time wasted be people 'who are just curious' 'looking for remodel ideas', though it certainly alleviates the other concerns you mention regarding timing etc.
-B
Jay-- that was awesome. I've thought of going FSBO once (with an investment property), but you just successfully scared the doo-doo out of me...and made me laugh too. Thanks for the great post!
Karen
Jay,
By all accounts you seem to be extremely knowledgeable regarding the RE market. I am interested in any type of dialogue that would allow an exchange of information. I am relatively new to the industry (I am a loan officer), but I have a strong background in promotions and marketing having spent the majority of the last decade promoting other people's business. I am interested in learning more from you if you would be willing to impart some of your knowledge.
Bob Johnson
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