Friday, February 02, 2007

Keep In Touch!

You've just listed your home "For Sale." As your agent is leaving, you shake hands, then say to the agent, "Keep in touch!"

To an active, dedicated real estate agent, "Keep in touch!" means much more than just "call me now and then." Keeping in touch is what your agent does best – but not just with you. Finding the right buyer for your home involves continual contact with a variety of people, letting them know about your home and encouraging them to refer buying prospects.

The activity of your agent in a single week can be impressive. Interacting with a wide variety of individuals, your agent is able to generate broad exposure for your home, an element that is critical to locating buyers. Those contacts might include bankers, surveyors, courthouse personnel, mortgage loan officers, local insurance people, appraiser, tax collectors, other real estate agents, local merchants, and lawyers.

Since each of these has a wide circle of contacts themselves, your agent quickly gains the attention of many who can and will refer buyers for your home.

Placing advertisements in the newspaper, a sign in front of your home, and adding your listing to the website are all important. However, the behind-the-scenes activity carried on by your agent supplements and reinforces the process of locating buyers interested in your home.

Look for dedication, commitment, and total involvement in a real estate agent. Buyers will follow!

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