Show Off!

Have you noticed the way clothing stores are displaying their suits, dresses, and blouses these days? They're showing off their clothing in ways that result in faster sales at higher prices.

Take blouses. Rather than just having rack after rack, the store displays a manikin wearing the blouse as part of a fashionable outfit. Over the shoulder, they drape a colorful silk scarf and add a gold scarf pin. They layer a camisole under the blouse, add a pair of designer-sytle slacks, and pull the look together with a fine leather belt.

Get the picture? They're not just selling blouses, are they? They are selling a "look," an image of the person the shopper would like to be. Selling a home successfully is no different.

You may ask "Why?" Because families do not buy homes. They buy dreams, convenience, views, space to entertain, and all the other benefits a home offers.

When selling your home, ask your real estate agent for a "mini-merchandising" course, often called "staging." Learn the many ways to create a special look or image that invites buyers to imagine themselves living in the house forever.

Some great ideas for creating such appeal are fresh-cut flowers around the home, a formal dining room set for a royal banquet, cinnamon rolls baking in the oven, soft music, or other special homey touches.

Selling your home is a unique experience. Give it the attention it deserves and you will reap the rewards!