Choosing a REALTOR® to represent you in the sale of your home can be a mighty important decision.
You might ask, "Is there a
checklist available to help me compare REALTORS and make my choice easier?"
Or "What traits do I look for in a person who will assist me in the sale of my most valuable possession?"
There is a long string of adjectives that could help you. A few of them might be enthusiasm, dedication, commitment, honesty, professionalism, hard-working, educated, experienced, etc. Each of these describes a part of the personality you may be seeking as your representative.
Because your home will be one of many available for sale, especially now in a developing buyers' market, you know that you need an edge, some extra factor, that makes your home stand out among the many.
There's one characteristic that can be that extra factor, that edge you need – superior knowledge, with the accent on SUPERIOR. If you want your home to be seen as superior to others with which it is competing, choose a representative who clearly has superior knowledge.
How do you identify that extra base of knowledge that can be the deciding factor for you? Look for an agent with detailed and accurate knowledge of local market conditions, someone who is aware of specific factors in your neighborhood which may affect an early sale, an agent with specialized awareness of buying habits and new and innovative financing methods and programs.
Look for superior knowledge in your REALTOR – the payoff is worth it.
There's one characteristic that can be that extra factor, that edge you need – superior knowledge, with the accent on SUPERIOR. If you want your home to be seen as superior to others with which it is competing, choose a representative who clearly has superior knowledge.
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