REMV for Marketing Homes For Sale?

REMV, or Real Estate Music Video, is the newest and hottest way of video marketing homes for sale. Like the music videos you see on TV and Youtube, this application can range from hard-hitting impact marketing like this:

...to soft (think James Taylor) and smooth video marketing like this:
(which one do you prefer?)

If you think the above marketing videos are cool, you should see what can be done with a single property REMV. A key component to creating this kind of video is looking at photography in a different way. It's not simply about posting pictures and adding a soundtrack, it's about telling a story and creating a sequence of photos that take the viewer on a ride complete with images of the area as well as the individual property.

If you are considering the sale of your home, now is the best time in years to do so. If you want the most comprehensive marketing available from a real estate company, you need Coldwell Banker Residential Brokerage. If you want the most unique and extensive marketing available from a North Shore real estate agent, you need me. Best of all, we are on the same team. Call me for a confidential consultation to discuss your options: 978.233.2828 (direct)

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Finish Before You Begin!

Close your eyes for a moment, and let your imagination take over. Picture yourself as a buyer walking through a home you may wish to purchase.

As you step from the fresh outdoor springtime breeze into the home, your nose immediately notices a slight musty smell. The home appears in good condition except for carpeting that shows heavy wear from the activities of a large family and three dogs.

Once inside, you mention the heavily worn carpeting. The homeowners explain that they will recarpet the home. They point out new carpet samples on the dining table, and explain that they will either install the new carpet or give a "carpet" allowance of $2,800 to the new buyers of their home. Obviously, the homeowners were aware of the one major flaw in the salability of their home and were willing to correct it…after the fact.

What the present owners failed to realize is that, standing in a home with unattractively depreciated carpeting, it is very difficult for buyers to imagine fresh, newly installed carpeting on the floors. Thus, the buyers move on to purchase another home – probably one that looks, smells, and feels cared for.

The lesson for sellers? Make repairs and complete all necessary redecorating before the first buyer crosses your threshold. You'll be rewarded with a quicker, better sale.