Friday, May 11, 2007

THE GREAT SEGWAY GIVEAWAY!

This spring I purchased a SEGWAY Personal Transporter and it has changed my life. It's hard to explain if you have never been on one, but there is a kind of Zen that you can associate with the Segway. It's as though thought and action become one. Really. And the Segway is serious transportation with zero emissions. It's also a heck of a lot of fun. Trips to the store to pick up milk are no longer a chore and I'm using a lot less gas, which is great now that we are once again over $3.00/gallon in downtown Hamilton, MA.

But let me tell you what else has happened since I got my Segway. I have met scores of people. It's like a conversation magnet. Everybody wants to talk about it...and try it, of course. When I come to a stop at a crosswalk, drivers invariably stop to let me pass because they want to see the Segway in action. I get "thumbs up" from car drivers and truck drivers and pedestrians alike. I am having face-to-face conversations with people I have never met and it's a real pleasure.

So I got to thinking... Everyone seems so enamored with the Segway, what can I do to help share the enjoyment and at the same time, reduce carbon emmissions and earn energy credits? I decided to hold a marketing promotion that is tied hand-in-hand with my business as a real estate agent at Coldwell Banker. Something that is so remarkable that no other agent would even consider making such an offer. I call the promotion:

MOVE . . . AND BE MOVED!



The branding for MOVE...AND BE MOVED! is a natural since each company (Coldwell Banker and Segway) helps people move... in different ways.


[For details, go to: http://www.listwithjayforafreesegway.com/]


I am now offering qualified sellers who list their homes with me a FREE Segway PT when their home closes. This is NOT a Coldwell Banker offering - It is an independent offering from me to my seller clients and is valued at more than $5,000.00.

This BLOG marks the beginning of the promotion. Handouts, flyers, postcards, personal appearances, local advertising and online promotion will all begin today. So you will be hearing a lot more about it.

In the meantime, if you know someone thinking of selling a home in this area that would like a Segway as a sign of appreciation for listing with me, let me know. I will be pleased to meet with them and even bring along my Segway for a demonstration.

Best regards,

Jay
Posted by Jay Burnham at 11:35 AM
Labels: , , ,

16 comments:

  1. Anonymous7:38 PM

    I think Segways are definite attention getters!

    I think it is funny seeing security guards on them... they do that at some malls here

    good for you for turning it into a marketing tool!

    get a few clients with them and you can hold your own Segway Rallys and get matching jackets!

    ReplyDelete
  2. Anonymous7:39 PM

    You must be in a definite higher price market than I am, the price of that alone would sometimes not cover my paycheck. Great gift!!!!!!!!!!!

    ReplyDelete
  3. Anonymous5:16 PM

    Jay, this is genius! You have managed to combine a conversation starter with innovative marketing and wrapped it all up in an eco-friendly package. I hope you give away so many that Segway adds another production shift. Only wish I lived in your area so I could snag one, too.

    ...Peg

    ReplyDelete
  4. Anonymous5:17 PM

    What a great marketing idea and useful. I may let you sell my home just to get a Segway!

    Hope you have to give dozens away this year!! And they should all have YOUR branding. Is there a place for a "licence plate" with your name, of course. I can just see an outing with all your clients riding together.

    Look forward to following this with you! How exciting, Jay!

    Regards...Margaret

    ReplyDelete
  5. Anonymous5:18 PM

    Great idea Jay! That might work here in Chicago as well. I'll pass the note along to the Realtors I work with.

    ReplyDelete
  6. Anonymous5:19 PM

    Jay, great idea! Are you going to customize the machine with your name and phone number?

    ...Alan

    ReplyDelete
  7. Anonymous9:32 AM

    Jay,

    Are you using the Segway to farm your farm areas?

    Heard it is a real kick and more people come out to meet you than you can believe.

    ReplyDelete
  8. Anonymous9:34 AM

    Jay -

    This is absolutely awesome. There is a guy in my office building who
    has had a segway for awhile and it is so much fun. I wish you a lot of success and thank you so much for sharing!

    Randy

    ReplyDelete
  9. Anonymous9:34 AM

    Sounds very interesting.

    ReplyDelete
  10. Anonymous9:36 AM

    Jay:


    Absolutely awesome, my friend.....well done!


    Allen

    ReplyDelete
  11. Anonymous3:42 PM

    Jay, I ADORE the photo with the Beatles on Segways. Just excellent! How is the promotion going?

    ...Peggy

    ReplyDelete
  12. Anonymous1:51 PM

    Thanks,

    Hello! you made a good job for what you've post on this topic..thank you for sharing this
    its very informative to everyone. Keep up the good work..


    Best Regards,
    Freddie Aguilar
    Real Estate Investment

    ReplyDelete
  13. Anonymous10:43 AM

    Jay, Seeing all of the positive blog response to your Segway marketing campaign can only indicate terrific results for the campaign itself. What an original and excellent idea! I've been on a Segway and it is a blast! (The Real) JB

    ReplyDelete
  14. Anonymous5:10 PM

    Jay,

    What an interesting promotional idea, I'm sure you will get much attention on your Segway! Best of luck! :)

    Suzanne

    ReplyDelete
  15. Anonymous8:16 AM

    Great idea, Jay! Be sure to include a photo of you on the Segway in your marketing materials. Then add photos of each client who gets a Segway at closing. Have you talked to the manufacturer or distributor to see if they'll give you a wholesale discount?

    ...Sharon

    ReplyDelete
  16. Anonymous7:08 PM

    I wished you lived in my town

    ReplyDelete

Subscribe to: Post Comments (Atom)