A Personal Invitation

When it's time to sell your home, you may be temped to sell without the services of a professional real estate agent.

After all, you know a lot of people, don't you? And the best source of buyers might be people you already know. So start by making a list. Write down the names of people you know personally. Which of them currently own their own home, and which are renting? Next, eliminate all the renters who don't plan to buy soon, and all homeowners not planning to sell and buy another home. How many names are left on your list?

Next, of the renters who are planning to buy, identify those looking for a home like yours, whose employment you believe qualifies them for a loan on your property. From those who currently own a home, select the ones who already sold their existing homes, and who have probably received enough equity to make a substantial downpayment on your home.

Finally, place the names of only those with immediate plans to buy, and who have the financial ability to buy your home, on a separate list. Now, call them up one-by-one and invite them to consider your home. How many will accept? Of those who do accept, what are your chances of making a sale?

Before attempting to sell your home alone, get all the facts. Learn from the experience of the most qualified real estate agent you can find. With a REALTOR® on your side, you'll be on your way to a successful sale.